News Release

Tuesday, September 17, 2002

Contact: George Stinnett, CHKD, (757) 668-7043, or Susan Mayo, Farm Fresh, (757) 306-2080

Farm Fresh Increases Childhood Cancer Program Pledge To $1 Million

Campaign Begun in 2001 to Yield Expanded, State-of-the-Art Outpatient Facility for Care of Region's Children with Cancer

HAMPTON ROADS, Va. -- Farm Fresh president and chief operating officer Ron Dennis announced today the local grocery store chain would extend its recently completed two-year campaign to raise $500,000 for Children's Hospital of The King's Daughters' childhood cancer program to a four-year effort -- now with a goal to provide more than $1 million to help the region's children fight their deadly disease. The original campaign, which began in 2001, will be combined with money raised during the additional two-year effort to renovate existing CHKD facilities on the hospital's first floor and create a new, expanded outpatient treatment center that will include a dedicated, state-of-the-art infusion therapy area. "Children's Hospital offers the only dedicated pediatric oncology program in the region," said Bob Bonar, CHKD president and chief executive officer, "and some of the most critical treatments children receive are infusion services, including chemotherapy, blood and blood product administration, pain management and antibiotics administration. "Money raised by Farm Fresh will allow us to nearly double the size of our existing outpatient cancer treatment areas and consolidate them to provide services in an environment that is both comforting and state-of-the-art. For children who spend several hours a day and sometimes several days a week undergoing these treatments, this new facility will make a tremendous difference for them and their families." Farm Fresh has a long-standing admiration for the work of CHKD and has supported the hospital for more than 20 years, contributing more than $2.7 million during that time. "Farm Fresh customers, associates and business partners are committed to providing the children of Hampton Roads the cancer treatment resources they need," said Dennis. "We are fortunate to have a facility like Children's Hospital of The King's Daughters in our community. "Through the dedication of our wonderful team, we have been amazingly successful over the past two years in our efforts to support the hospital and its childhood cancer program. This extended effort to further enrich the program gives our team the opportunity to make a significant, tangible and long-lasting difference and to play an integral role in helping save children's lives right here at home." Farm Fresh's campaign to raise more than $1 million will include events such as the annual Farm Fresh Extravaganza held each fall, a charitable golf tournament held each spring and a series of unique chain-wide, in-store fund raisers that allow customers to "round up" on their grocery tape the total of their purchase to the next even dollar (or add additional dollars), with the difference going to CHKD. "Our community and Children's Hospital of The King's Daughters are truly blessed our hometown grocery store is committed to help local children with cancer," Bonar said. "With these strong allies, CHKD will be able to help these children wage their fight with the best resources available anywhere." In the United States, approximately 8,700 children are diagnosed annually with cancer. It is the leading cause of death from disease in children between the ages of 1 and 15 years, and an estimated 1,700 children across the country die each year as a result. Children's Hospital follows about 500 childhood cancer patients from across southeastern Virginia, the Eastern Shore of Virginia and northeastern North Carolina. Each year, about 50 local children are newly diagnosed with some form of the disease. Although the cause for most childhood cancers is not known, many occur very early in life, and the immaturity of children's organ systems often has important treatment implications. So it is important to have a dedicated program, facilities and a team of specialists who know the differences between adult and childhood cancers, as well as the unique needs of children with a life-threatening disease. The childhood cancer treatment team at CHKD includes pediatric oncologists, surgeons, radiation oncologists, pediatric oncology nurses, specially trained psychologists, social workers, child life specialists, nutritionists, rehabilitation therapists and educators who can support and inform the entire family. CHKD also offers children with cancer the opportunity to participate in the most current and advanced clinical research trials through the Children's Cancer Group, an international cooperative research organization. The not-for-profit hospital was founded in 1961 and provides care to nearly 130,000 children each year as inpatients and outpatients, addressing routine and complex illnesses, injuries and chronic conditions. The CHKD Health System also operates primary care pediatric practices, surgical practices, multi-service Health Centers and satellite offices throughout its service region. Farm Fresh is a SUPERVALU company. SUPERVALU is the nation's largest food distributor to supermarkets and the 10th largest supermarket retailer. Farm Fresh employs more than 4,500 associates and has 37 stores, primarily in Hampton Roads.