News Release

Wednesday, April 20, 2005

Contact: George Stinnett, CHKD, (757) 668-7043


New Name. New Home. Now Open.

HAMPTON ROADS, Va.—A dedication ceremony held at Children’s Hospital of The King’s Daughters in Norfolk today marked the opening of the Children’s Cancer and Blood Disorders Center -- a totally renovated and upgraded outpatient facility for the treatment of area children battling these deadly and debilitating diseases. The state-of-the-art Center opened in late March after a lengthy renovation made possible by a $2 million donation from Farm Fresh. The gift was the result of a four-year campaign (2001-2004) by the regional grocery chain highlighted by an annual in-store fundraiser called a “Round Up,” where customers could round up at the cash register the total of their grocery bill to the next dollar, or even add dollars, with the difference going toward the renovation effort. The beautifully decorated and child friendly 9,200-square-foot clinic is nearly double the size of the former space and is entirely decorated around a beach theme. Surfboards, seascape murals, simulated waterfalls, streams and tropical trees, a lighthouse, a digital aquarium and a sailing ship surrounded by a coral reef inlaid in the floor adorn the Center. The new patient treatment area contains a waiting room, exam rooms, procedure rooms, a children’s play area and, for the first time, dedicated isolation rooms, a pharmacy and centralized space for outpatient infusion therapies like chemotherapy, blood transfusions and intravenous antibiotics and pain management administration. “This generous and heart-warming effort by Farm Fresh and its customers, associates and vendors allows us to provide outpatient cancer and blood disorders treatment in an environment that is both comforting and state-of-the-art,” said Jim Dahling, CHKD president and CEO. “For children of all ages who spend several hours a day and sometimes several days a week undergoing these treatments, this new facility will make a tremendous difference for them and their families. And with Farm Fresh’s continued support, we’ll be able to provide care for our local children second to none anywhere in the world.” Children’s Hospital offers the only dedicated pediatric hematology-oncology program in the region. Some 1,200 children from southeastern Virginia, the Virginia Eastern Shore and northeastern North Carolina are followed by CHKD specialists at the Center for various childhood cancers (all types) and blood disorders (i.e. sickle cell disease, hemophilia and anemia’s.) And upwards of 50 children a day are seen in the Center. Although the cause of most childhood cancers and blood disorders is not known, many occur very early in life, and the immaturity of children’s organ systems has important treatment implications. So it is important to have dedicated programs, facilities and a team of specialists who know the differences between adult and childhood conditions, as well as the unique medical and emotional needs of children with chronic, life-threatening diseases. The childhood cancer and blood disorders team at CHKD includes pediatric hematologist-oncologists, surgeons, radiation oncologists, pediatric hematology and oncology nurses, specially trained psychologists, social workers, child life specialists, nutritionists, rehabilitation therapists and educators who can support and inform the entire family. Farm Fresh has a long-standing admiration for the work of CHKD and has supported the hospital for 25 years. “It is truly CHKD’s good fortune to benefit from these generous efforts and commitment by our hometown grocery store,” Dahling said. Concurrently, philanthropic efforts are underway to secure $ 4 million in endowment funding for the CHKD Childhood Cancer Program. That community-wide effort also is led on behalf of the hospital by Farm Fresh president and COO Ron Dennis. “Great advances are being made in the treatment of childhood cancer, but we’re still seeing about 50 new cases every year,” Dennis said. “At CHKD, every ‘case’ is a little boy or girl with a devastated family grasping for hope and treatment – not hundreds of miles away, but right here in Hampton Roads.” The not-for-profit hospital was founded in 1961 and supports more than 160,000 inpatient and outpatient visits each year, addressing routine and complex illnesses, injuries and chronic conditions. The CHKD Health System also operates primary care pediatric practices, surgical practices, multi-service Health Centers and satellite offices throughout its service area. “Our community is very fortunate to have such a wonderful facility like Children’s Hospital looking out for the welfare of our children,” said Dennis Farm Fresh is a SUPERVALU company. SUPERVALU is one of the largest companies in the United States grocery channel. Farm Fresh has 38 grocery stores located throughout Hampton Roads and employs 4,500 associates. The new Center was designed by Paul Finch & Associates of Virginia Beach, and the general contractor was Compo Construction Co. of Norfolk.