Thursday, May 18, 2006
Contact: George Stinnett, CHKD, 668-7043
"Over the Hedge" and into Kohl's: Special merchandise to support kids across the country
Kohl’s brings entertainment to families while supporting children’s health and educational opportunities nationwide
HAMPTON ROADS, Va.
– Why wait for the highly anticipated summer blockbuster to open in theatres before getting a head start on the excitement? Kohl’s Department Stores is offering an “Over the Hedge” story book with corresponding character plush – RJ the raccoon and Verne the turtle.
Children will enjoy the fun and lighthearted tale of friendship and adventure as a mischievous raccoon and his forest creature friends venture over the hedge that separates them from a new suburban development that appeared over the winter while they were sleeping.
As part of its Kohl’s Cares for Kids® summer program, Kohl’s stores across the country will feature the special items for $5 each with 100 percent of the net profits benefiting children’s health and educational opportunities in Kohl’s communities nationwide. The items will also be available online at www.Kohls.com
Locally, Kohl’s stores in Virginia Beach, Chesapeake and Newport News partner with Children’s Hospital of The King’s Daughters in supporting CHKD and Kohl’s Parenting Workshop Series. Over the past 3 years, Kohl’s had given more than $125,000 to support programs such as Reach Out and Read and the parenting workshops.
Based on the movie, the story book version of the movie allows children to enjoy “Over the Hedge” time and time again. Further, kids can have their favorite characters sitting right next to them while reading.
“We are excited to offer this great blockbuster merchandise so that kids can continue to enjoy “Over the Hedge” before and after the theatre,” said Julie Gardner, senior vice president of marketing for Kohl’s. “In addition to sharing a great story with their families, shoppers will also help raise millions of dollars to benefit children nationwide.”
The Kohl’s Cares for Kids program supports children’s health and educational opportunities, including the Children’s Hospital Program that supports children’s health initiatives across the country; the Kohl’s Kids Who Care® scholarship program that recognizes kids who transform their local communities through volunteerism; an associate volunteer program that encourages volunteerism to benefit local youth-focused nonprofit organizations; and a gift card fundraising opportunity for local schools and non-profit youth groups. For more information on these programs, visit www.kohlscorporation.com
Based in Menomonee Falls, Wis., Kohl’s is a family-focused, value-oriented specialty department store offering moderately priced national and exclusive brand apparel, shoes, accessories, home and beauty products in an exciting shopping environment. Kohl’s operates 749 stores in 43 states. For a list of store locations and information, or for the added convenience of shopping online, visit Kohl’s Web site at www.Kohls.com
Children's Hospital of The King's Daughters is the only facility of its kind in Virginia, serving the medical and surgical needs of children throughout greater Hampton Roads, the Eastern Shore of Virginia and northeastern North Carolina. The not-for-profit hospital was founded in 1961 and provides care to approximately 162,000 children each year as inpatients and outpatients, addressing routine and complex illnesses, injuries and chronic conditions. The CHKD Health System operates primary care pediatric practices, surgical practices, multi-service Health Centers and satellite offices throughout its service region.