News Release

Wednesday, November 01, 2006

Contact: George Stinnett, CHKD, (757) 668-7043 or George.Stinnett@chkd.org

Va.-based Macy’s Stores and Aflac Team to Help CHKD’s Childhood Cancer Program

Proceeds from holiday ducks and gift cards go to help children with cancer.

NORFOLK, Va.—For the fifth straight year, Macy’s and Aflac are teaming with a national holiday sales program to benefit hospitals around the country dedicated to childhood cancer research and treatment. In Virginia, the Childhood Cancer Program at Children’s Hospital of The King’s Daughters is the designated beneficiary to receive the proceeds from participating Virginia stores. Aflac and Macy’s have given more than $1 million to childhood cancer programs nationwide since the start of the special holiday sales activity.

On sale beginning November 6 will be limited edition Aflac 6” and 10” plush talking Santa ducks selling for $10 and $15, respectively. Also available for the first time this year, will be an Aflac Holiday Macy’s gift card. Ten percent of the gift amount of each card will go to the program.

Participating Virginia-based Macy’s stores are located in:

  • Chesapeake – Chesapeake Square Mall and Greenbrier Mall
  • Virginia Beach – Lynnhaven Mall Norfolk – Military Circle Mall
  • Hampton – Coliseum Mall Newport News – Patrick Henry Mall
  • Richmond – Chesterfield Town Center, Regency Square and Short Pump
  • Town Center
  • Lynchburg – River Ridge Mall
  • Colonial Heights – South Park Mall
  • Roanoke – Valley View Mall
  • Glen Allen – Virginia Center Commons

Items also are available at www.macys.com while supplies last.

CHKD follows about 500 childhood cancer patients, ranging in age from 0 to the mid-20s. On the average, more than 70 new cases are diagnosed annually.

Children with cancer and their families have special needs that can best be met by children's cancer centers like the one at CHKD. Treatment of childhood cancer in specialized centers takes advantage of a team of specialists who know the differences between adult and childhood cancers, as well as the unique needs of children with cancers. This team usually includes pediatric oncologists, surgeons, radiation oncologists, pediatric oncology nurses and nurse practitioners.

The treatment of childhood cancer also involves many professionals other than nurses and doctors. CHKD has specially trained psychologists, social workers, child life specialists, nutritionists, rehabilitation therapists and educators who can support and educate the entire family.

The Hematology-Oncology Unit of CHKD is a 20-bed unit located on the eighth floor of the hospital. It is designed and staffed to meet the very specialized needs of cancer inpatients.

The outpatient Children’s Cancer and Blood Disorders Center located on the hospital's second floor provides an area for patients to be examined, have lab work completed and receive treatment. Procedures such as bone marrow biopsies, spinal taps, blood and blood product transfusions and chemotherapy infusions can be performed in the outpatient setting. In addition, the clinic provides ongoing education for patients and parents.

Two specialty clinics also are available: the Neuro-Oncology Clinic provides comprehensive care for patients with brain and spinal cord tumors, the Late Effects Clinic serves as the focal point for management of the long-term (five years or longer) survivor of pediatric cancer.

CHKD also participates in clinical trials through the Children's Oncology Group, a National Cancer Institute-supported cooperative research organization.

Children's Hospital of The King's Daughters is the only independent, free-standing, not-for-profit facility of its kind in Virginia. The hospital was founded in 1961 and last year handled approximately 6,100 inpatient admissions and 200,000 outpatient specialty, surgical and emergency room visits, addressing routine and complex illnesses, injuries and chronic conditions.