News Release

Wednesday, July 16, 2008

Contact: Lea Ternes (757) 668-7673

Rita's Offers Cold Comfort Plus Cold Cash for Kids

Hampton Roads, Va. - During the sweltering days of August, you can cool down and help sick kids as well by stopping by the Norfolk or the participating Virginia Beach franchise of Rita’s Water Ice, an old-fashioned-feeling ice cream parlor that specializes in Italian ice frozen custard.

During August, Rita’s franchises on Providence Road and Virginia Beach and on 21st Street in Norfolk will sell $1 balloons, with all the balloon money going to CHKD. In addition, on each parlor will donate 15 percent of sales to CHKD on specific dates, August 7th and 21st at the Norfolk store and on August 14th and 28th at the Virginia Beach parlor.

Headquartered in Trevose, Pa., Rita’s is the largest Italian ice franchise in the nation, operating 500 stories in 17 states. CHKD is the only freestanding children’s hospital in Virginia, serving the medical and surgical needs of children throughout greater Hampton Roads, the Eastern Shore of Virginia and northeastern North Carolina. The not-for-profit hospital was founded in 1961 and last year handled approximately 6,200 inpatient admissions and 195,000 outpatient specialty, surgical and emergency room visits, addressing routine and complex illnesses, injuries and chronic conditions.

The CHKD Health System also operates primary care pediatric practices, surgical practices, multi-service Health Centers and satellite offices throughout its service region.