News Release

Wednesday, June 23, 2010

Contact: Greg Raver-Lampman
(757) 668-7554

Farm Fresh Donates $326,557 to Children’s Hospital of The King’s Daughters

Pictured, left to right, are: Sarah Swaim, Ashley Muentes, CHKD oncologist Linda Pegram, MD., Keith Smith, Farm Fresh President Gaelo de la Fuente, CHKD CEO and President Jim Dahling and Derrick Owen

NORFOLK, Va., – June 22, 2010 – Local children fighting cancer were on hand to help Children's Hospital of The King's Daughters accept a $326,557 donation today in support of the hospital’s pediatric cancer program. Farm Fresh President Gaelo de la Fuente presented the check in the hospital’s outpatient cancer center, a facility funded in large part by donations from the supermarket chain.

“Today is an exciting day for Farm Fresh associates and customers, but even more so for the children being treated at CHKD,” de la Fuente said. “Round Up is an event our customers and associates look forward to each year; it’s always exciting to see the final outcome of everyone’s contributions .”

Jim Dahling, president and CEO of CHKD, praised Farm Fresh’s continuing commitment to the hospital.

“With today’s donation, Farm Fresh, with the help of its customers, has donated $6.3 million over the past decade to CHKD’s pediatric cancer program,” Dahling said. “These funds have helped CHKD establish a pediatric cancer treatment center where children can get world-class treatments close to home.”

Proceeds from Farm Fresh’s recent “Round Up” campaign were included in the donation. The “Round Up” is a chain-wide, in-store fundraiser that encourages customers to round up the total of their grocery store tab to the next even dollar – or to add additional dollars to benefit CHKD. The gift also included a $100,000 donation from the Farm Fresh Charitable Foundation.

Representatives from CHKD, Farm Fresh and “Round Up” media sponsors Entercom Radio, WVEC TV and The Virginian-Pilot attended the presentation, along with CHKD cancer patients, staff members and families.

CHKD follows more 500 childhood cancer patients from across southeastern Virginia, the Virginia Eastern Shore and northeastern North Carolina.

At CHKD, children with cancer receive the most up-to-date treatments offered at the nation’s top pediatric hospitals through the Children’s Oncology Group, a consortium of 240 cancer treatment and research institutions in the U.S. and Canada.

Farm Fresh is a SUPERVALU company. SUPERVALU is one of the largest companies in the United States grocery channel. Farm Fresh has 45 stores located throughout Hampton Roads, Richmond and Elizabeth City, N.C., and employs more than 5,000 associates.

CHKD is the only freestanding, full-service children’s hospital in Virginia and serves the medical and surgical needs of children throughout greater Hampton Roads, the Eastern Shore of Virginia and northeastern North Carolina. The not-for-profit hospital was founded in 1961 and provided care to more than 171,000 children last year as inpatients and outpatients, addressing routine and complex illnesses, injuries and chronic conditions.