News Release

Wednesday, June 01, 2011

Contact: Greg Raver-Lampman, 668-7554

Farm Fresh Donates $345,253 to CHKD

Brings total donation to more than $6.6 million

Farm Fresh President Gaelo de la Fuenta (second from left) presented a check for more than $345,000 to the childhood cancer program at Children's Hospital of The King's Daughters.
Pictured are WVEC-TV 13’s president and general manager Tod Smith, Farm Fresh president Gaelo de la Fuente, CHKD president and CEO Jim Dahling, and Entercom Norfolk’s national sales manager Cheri Pridgen. WVEC and Entercom were media sponsors of the Round-Up campaign.

NORFOLK, VA -- June 1, 2011 -- Farm Fresh President Gaelo de la Fuenta presented a check for more than $345,000 to the childhood cancer program at Children's Hospital of The King's Daughters. The donation resulted largely from Farm Fresh’s spring Round-Up campaign, which allowed customers to round up their grocery total to the nearest dollar. The check was presented in CHKD’s outpatient cancer and blood disorders unit, which was built with the help of funds raised and donated by Farm Fresh.

It is with great pleasure that I am able to present Children’s Hospital of The King’s Daughters with a check in the amount of $345,252.86,” de la Fuente said.  “I am thankful to our associates, customers and media partners for their continued support of this important campaign year after year.  It is their commitment to the children at CHKD that makes all of us at Farm Fresh proud to be a part of this.”

Farm Fresh’s long-term commitment to CHKD’s cancer program was praised by CHKD President and CEO Jim Dahling. “Over the past 11 years, Farm Fresh has donated more than $6.6 million - for CHKD’s cancer program, immeasurably improving the lives of families by allowing children to get world-class cancer care in Hampton Roads, close to their friends and loved ones,” Dahling said.

The Round Up is a chain-wide, in-store fundraiser that encourages customers to round up the total of their grocery store tab to the next even dollar – or to add additional dollars to benefit CHKD. The gift also included a $100,000 donation from the Farm Fresh Charitable Foundation and an $836.10 contribution from the C.F. Sauer company.

CHKD follows more 500 childhood cancer patients from across southeastern Virginia, the Virginia Eastern Shore and northeastern North Carolina.

Farm Fresh Food & Pharmacy, part of the nationwide SUPERVALU® INC. (NYSE: SVU) family of grocery stores, operates 43 stores in Hampton Roads, Richmond, Virginia, and Elizabeth City, North Carolina. Farm Fresh also operates a free-standing pharmacy located inside Children's Hospital of The King's Daughters.  Formed in 1957 as a neighborhood grocery store with world class service, today, Farm Fresh is recognized as the premier grocer in the Hampton Roads-area. Farm Fresh prides itself on providing its customers with competitively-priced products, clean stores, one-stop shopping services, and a large selection of quality national and regional brands. For more information about Farm Fresh visit:

CHKD is the only freestanding, full-service children’s hospital in Virginia and serves the medical and surgical needs of children throughout greater Hampton Roads, the Eastern Shore of Virginia and northeastern North Carolina. The not-for-profit hospital was founded in 1961 and provided care to more than 171,000 children last year as inpatients and outpatients, addressing routine and complex illnesses, injuries and chronic conditions.