News Release

Tuesday, March 27, 2012

Contact: Greg Raver-Lampman, 668-7554

Registration begins for 4th annual CHKD/Anthem LemonAid

HAMPTON ROADS, Va. –– Remember the excitement of setting up a neighborhood lemonade stand as a kid? Now you can relive that feeling, experience it with your children, and more importantly--help a worthy cause at the same time.

Anthem Blue Cross and Blue Shield has teamed up with Children’s Hospital of The King’s Daughters to help raise awareness and funds for the fight against childhood cancer.

You can start registering on Monday, April 2.

“Anthem is proud to be a part of this growing event and we encourage everyone to take part by either participating or visiting a stand during Anthem LemonAid weekend,” said C. Burke King, president, Anthem Blue Cross and Blue Shield in Virginia.

Children and families throughout the Hampton Roads area will host hundreds of LemonAid stands to support kids fighting cancer during the fourth annual Anthem LemonAid to be held the weekend of July 20-22, 2012. Families, businesses and community groups are encouraged to register and participate to benefit childhood cancer treatment at Children’s Hospital of The King’s Daughters, the Hampton Roads’ hospital of Children’s Miracle Network, which is sponsoring the nationwide event. To register to host a stand, please visit www.anthemlemonaid.com or call 668-7070.

In addition to a traditional LemonAid stand, participants have the opportunity to raise money using an Online LemonAid Stand. Online LemonAid Stands will be active from registration until July 31, 2012, and can be personalized with goal information, pictures and messages.

Last year, more than 500 LemonAid stands raised more than $75,000 for CHKD’s cancer program – including a $10,000 gift from Anthem.

To help make your stand a success, each participant will receive a FREE LemonAid kit that includes lemonade mix, cups, pitcher, signs and more. Cups (12 oz.) of lemonade are sold for $1 each and 100 percent of the proceeds will benefit CHKD’s cancer program.

Anthem LemonAid is sponsored by Anthem Blue Cross and Blue Shield. LemonAid partners include Farm Fresh, Panera, Walmart & Sam’s Club, and Kangaroo Jac’s.

This year’s Wrap-up Celebration will be held at Kangaroo Jac’s at 830 Professional Place West in Chesapeake from 4 p.m. to 6 p.m. Sunday, July 22. All participants are invited to attend, and anyone who turns in their donation that day will be able to enjoy the fun at Kangaroo Jac’s for only $2 per person.

For more information, please contact Children’s Hospital of The King’s Daughters at 668-7070 or visit www.anthemlemonaid.com.

About CHKD’s cancer program

CHKD follows about 500 childhood cancer patients, ranging in age from newborns to survivors in their mid 20s. More than 70 new cases are diagnosed each year. CHKD team of pediatric oncologists, surgeons, radiation oncologists, pediatric oncology nurses and nurse practitioners provide the nation’s most up-to-date treatments through CHKD’s participation in the world’s largest cancer research consortium.

About Anthem Blue Cross and Blue Shield in Virginia

Anthem Blue Cross and Blue Shield is the trade name of Anthem Health Plans of Virginia, Inc. (serving Virginia excluding the city of Fairfax, the town of Vienna and the area east of State Route 123.). Anthem Blue Cross and Blue Shield and its affiliated HMOs, HealthKeepers, Inc., Peninsula Health Care, Inc. and Priority Health Care, Inc. are independent licensees of the Blue Cross and Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Virginia is available at www.anthem.com.