News Release

Wednesday, July 10, 2013

Contact: Sharon Cindrich, CHKD, (757) 668-7028

Farm Fresh Donates $300,000 to CHKD For Local Children Battling Cancer

 NORFOLK, Va., -- Farm Fresh President Bill Parker today presented a donation check of $300,000 for the childhood cancer program at Children’s Hospital of The King’s Daughters.

       The donation resulted primarily from Farm Fresh’s Round-Up campaign this spring, which allowed customers to round up their grocery total to the nearest dollar. The check was presented in CHKD’s outpatient cancer and blood disorders unit, which was built with the help of funds raised and donated by Farm Fresh.

            “Thanks to the generosity of our customers and the enthusiasm of our associates during our annual Round Up campaign, I have the honor of presenting CHKD with a check for $300,000,” Parker said.  “Almost $200,000 was raised in our stores from customers rounding up and through special in-store events, and the Farm Fresh Charitable Foundation ‘rounded-up’ the in-store collection total to make today’s total donation possible.”

CHKD President and CEO Jim Dahling praised Farm Fresh’s long-term commitment to CHKD’s cancer program.

“Over the past 13 years, Farm Fresh has donated more than $7.2 million to CHKD’s cancer program, making a profound impact on the lives of local families by allowing children to get world-class cancer care in Hampton Roads,” Dahling said.

The Round Up is a chain-wide, in-store fundraiser that encourages customers to round up the total of their grocery store tab to an even dollar amount – or to add additional dollars to benefit CHKD.

CHKD follows more 500 childhood cancer patients from across southeastern Virginia, the Virginia Eastern Shore and northeastern North Carolina.

Farm Fresh Food & Pharmacy, part of the nationwide SUPERVALU® INC. (NYSE: SVU) family of grocery stores, operates 43 stores in Hampton Roads, Franklin and Richmond, Virginia, and Elizabeth City, North Carolina. Farm Fresh also operates a free-standing pharmacy located inside Children's Hospital of The King's Daughters.  Formed in 1957 as a neighborhood grocery store with world class service, today, Farm Fresh is recognized as the premier grocer in the Hampton Roads-area. Farm Fresh prides itself on providing its customers with competitively-priced products, clean stores, one-stop shopping services, and a large selection of quality national and regional brands. For more information about Farm Fresh visit:

CHKD is the only freestanding children’s hospital in Virginia and serves the medical and surgical needs of children throughout greater Hampton Roads, the Eastern Shore of Virginia and northeastern North Carolina. The CHKD Health System operates primary care pediatric practices, surgical practices, multi-service Health Centers and satellite offices throughout its service region.